Against a background of encouraging US export statistics, Defence and Security Equipment International (DSEI) represents an important platform for US exhibitors to access valuable international export markets. With more than 1,500 exhibitors, DSEI 2015 offers a key opportunity in the business to business calendar, and with more than 32,000 visitors expected, including 150 programmed delegations from over 60 countries, the global defence customer base will be open to US companies. Overall, some 2,800 VIPs from established and emerging defence and security markets around the world are anticipated.
The United States has taken a firm lead as the largest major exporter of defence equipment globally, according to the latest report on international defence and security transfers published in March by SIPRI. Recent data issued by Statista shows US defence exports totalled over $6bn in 2014. Despite future expectations around the shift in the balance of global power, the United States, with its spending power, is still the primary determinant in worldwide trends in military expenditure. However, it is also clear that the US defence sector is increasingly reliant on exports to sustain their order books during periods of fiscal constraint at home, and DSEI is a critical event in promoting an increased presence in the market place.
US companies have again booked a significant amount of space at DSEI 2015, which will showcase aerospace, land, maritime and security capabilities. The US Pavilion is the largest ever with 107 companies confirmed so far, while major American prime contractors exhibiting elsewhere in the halls include Boeing, Lockheed Martin, Northrop Grumman and Raytheon – in total, over 190 US companies will be present at the show. Smaller, specialist companies range from established participants to first time exhibitors (more than 60). They span a broad range of capabilities, including night vision goggles, optics and cutting-edge communications systems. Also on display will be pioneering products providing protecting against life-threatening impact related injuries; experts in embedded computing technology, and providers of specialist surveillance equipment to military and law enforcement agencies.
The event is designed and marketed to enable visitors to optimise their time by pre-planning the sectors and companies they wish to see in the huge exhibition halls. DSEI event director, Duncan Reid, said “Once again we are looking forward to hosting a wide array of international companies from across the defence and security spectrum. Representation from the US is particularly strong, with DSEI providing a gateway to European, Middle Eastern and Asian markets, with the latter two regions in particular increasing spending on defence imports from the US. We are excited about the important role that US exhibitors will play in this year’s show”.