Ultrahaptics expands into North America with hire of vice president business development

Ultrahaptics, a supplier of haptic feedback software for gesture recognition applications, has announced the appointment of Alex Driskill-Smith as vice president business development, North America. He is Ultrahaptics’ first employee in North America and his hiring marks the opening of operations within the region. He brings with him experience of technology start-ups and major multinational consumer electronics organisations.


Alex’s previous roles include senior director of strategy and business development at Samsung and vice president of business development at Grandis, a semiconductor memory start-up with an IP licencing model that was acquired by Samsung. With a PhD in microelectronics engineering from Cambridge University and an MBA from Wharton, Driskill-Smith is able to offer a deep understanding of the company’s core IP and technology as well as a solid foundation in business strategy which will support the commercialisation of Ultrahaptics’ products.


Steve Cliffe, Ultrahaptics CEO said: “With Alex’s knowledge and experience of the IP licencing model he is the perfect addition to our team. As our customers are embarking on getting our technology into their products, and out to consumers, it is the right time to hire someone in the USA to support them. With his engineering background and proven commercial successes, he was an obvious choice.”


Speaking of his appointment, Drikill-Smith said: “I’m really excited to have such a ground breaking technology to promote. Tactile feedback is quickly being realised as the holy grail of truly intuitive VR and AR experiences and the missing link in gesture recognition applications. Ultrahaptics has come up with an innovative technology that makes users able to feel virtual switches, buttons and 3d shapes, without the need to wear any special gloves or sensors.”



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