Following solid growth rates in the Turkish market in recent years, TTI, a global specialist distributor of passive, connector, electromechanical and discrete components, has recently opened a new office in Turkey. Located in Istanbul, the new office is headed up by Biran Yilmaz and provides extensive sales and field engineering support for TTI”s customers in the Turkish region.
“In opening this new office we are looking forward to now offering our Turkish customers an even better local service,” comments Biran Yilmaz, branch manager for Turkey.
Biran Yilmaz benefits from extensive knowledge of the electronics industry in Turkey having started her career with a local Turkish distributor called ELEKTRO Elektronik A.S. . She then worked for Arrow before joining TE Connectivity in 2006, where for the last five years she held the position of channel country manager for Turkey. At TE Connectivity Biran was responsible for the set up and successful execution of their local growth strategies for the Channel BU and in addition built a strong local sales team.