Toshiba is the fastest growing HDD and SSD vendor of 2016

Toshiba Electronics Europe has announced that Toshiba was the fastest growing vendor in both the worldwide $25 billion hard disk drive (HDD) segment, as well as in the $17 billion solid state drive (SSD) segment in 2016 over 2015, as measured by revenue and units. These accolades were recognised in two recent IDC reports: “Worldwide Solid State Storage Quarterly Update, CY 4Q16” and “Worldwide 4Q16 HDD Shipment Results and Four-Quarter Forecast Update.”


‘Toshiba’s broad HDD and SSD portfolio enabled them to participate in nearly all market segments for storage devices, a key factor that helped to underpin Toshiba’s strong year-over-year revenue growth in CY2016,’ according to John Rydning and Jeff Janukowicz, research vice presidents at IDC. ‘With successful launches of new HDD and SSD products over the next few quarters to address demand from cloud service providers and the traditional IT market, Toshiba should be well positioned to sustain further HDD and SSD revenue growth in 2017.’


In the HDD segment, Toshiba’s unit market share increased by nine percentage points in the fourth quarter 2016, reaching a total market share of 24 per cent, a 60 per cent increase from the second quarter 2015 share of 15 per cent. Toshiba was the only HDD vendor to grow in total revenue in 2016 and increase revenue share in every product segment including mobile, desktop, performance-optimised enterprise and capacity-optimised enterprise for the year. The SSD business also realised strong growth. Toshiba grew SSD revenue 114 per cent year over year in 2016, reaching the fourth share position in the market.


“The rapid growth we achieved across both our HDD and SSD portfolios is a result of the trust our customers have in the worldwide Toshiba teams to provide a broad array of products that help them scale quickly and remain competitive in a fast-paced environment,” said Akira Morinaga, president, Toshiba Electronics Europe. “These results are just the beginning as we will continue to roll out innovative storage products that enable the rapid data growth required by Client, Cloud Data Centre and Enterprise applications.”


As a global technology company that has been innovating in storage for years, Toshiba offers a comprehensive portfolio of HDD and SSD products that address the storage needs of enterprise, Data Centre, and client markets. The company solves customer challenges with innovative HDD models focusing on four primary market segments: The AL Series focuses on the Enterprise Performance segment; the MG Series is aimed at Enterprise Capacity and Data Centre needs; the MQ Series covers the broad spectrum of use cases that require Mobile Client HDDs; and the DT Series addresses the traditional Desktop Client use case. Toshiba’s SSD solutions also span multiple market segments and include the PX Series of SAS SSDs, which provide excellent performance and capacity for enterprise and hyper-converged environments; the ZD6300 Series, which is the highest capacity, native dual port Non-Volatile Memory Express (NVMe) SSD at 7.68TB in a 2.5 inch form factor; and the BG Series, which is the smallest multi-lane Peripheral Component Interconnect Express (PCIe) NVMe SSD in production designed for client drive and server boot drive applications.

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