The inclusivity campaign launch: the round up

January 22, 2018, saw the long-awaited inclusivity campaign launched at Manor Grove, in Handsworth, Birmingham, as a direct response to addressing the UK’s engineering skills gap. Hosted by the Made in Group, a manufacturing and engineering membership body, the event brought together manufacturing leaders across the country to debate the important topics of diversity and inclusivity.

Jason Pitt, Made in Group CEO, kicked off the event with the ‘what’ and the ‘why’:

“Across the UK manufacturing and engineering sector, there are widespread concerns regarding an ageing workforce and the insufficient number of skilled workers. This campaign is therefore not just about doing the right thing, but it’s about finding a better way of doing business, maximising potential and driving productivity. It is proven that more diverse and inclusive organisations are over 30 per cent more productive.

“Companies that sign the pledge, will gain access to numerous workshops and earn the inclusivity marque at the end of the six month journey. Not only will this help you gain a competitive advantage, but you’ll be future-proofing your workforce.”

Next to take the stage was Gamiel Yafai, diversity & inclusion strategist and author of Demystifying Diversity, to discuss the benefits of inclusivity to both employee and employer.

“The term diversity always seems to be about someone else. Someone else’s disability, gender or race, but recently, it has become clear that it is about everyone. Everyone should have the same opportunity to reach their potential and maximise productivity.

“People often confuse the meanings of equality and inclusivity. Equality is treating everyone the same, whereas inclusion is meeting the needs of the individual. Don’t miss a trick and assume treating everyone the same is being inclusive; you need to create an environment that is conducive to everyone.

“You also need to look on your own doorstep. There may be someone in your organisation that is quite introverted, but has huge potential. How are you going to engage them and make sure they reach their potential?

“The business case for inclusivity is a strong one. Women play an increasingly important role in economy, societies are becoming more multicultural and the workplace is now multigenerational. Society is changing — the talent is there and we need to tap into it If you don’t, your business could be losing out.

“Choosing someone that is a good fit for your organisation isn’t about having everyone looking and acting the same, it’s about finding that missing puzzle piece.”

Yafai then joined the in-depth panel discussion, along with Ninder Johal, Black Country LEP, Rachel Wiffin, MIM Female Engineer of the Year winner and Baroness Lorely Burt, Shadow Minister for Equalities and Small Business.

“I still think we have an issue of employing people that look like us,” said Johal. “We have that across all communities. If you go to a manufacturing plant started by an Asian entrepreneur, you’ll often find most of the workers are Asian. Diversity is a difficult subject for people to deal with.”

This brought about discussion of the perception of the industry, at school age.

“Manufacturing hasn’t lost that oil rag image,” added Burt. “Teachers don’t know what’s out there and so we need a new generation of career advisors. This is a clear area for government policy. Many companies already do a fantastic job at encouraging young people to visit, but we need to see more of this investment to ensure the survival of the industry.”

“The concept isn’t tangible at school,” added Wiffin in response. “Young people don’t have an understanding of what engineering is in practice. I was very lucky that I had a supportive physics teacher and had access to taster days at university.

“During university, I studied mechanical engineering. My class was very diverse, with different ethnicities, women and men — the only time I felt different was when I got into the working world.”

The closing keynote address came from Aaron Reid, sustainable supply chain manager for Balfour Beatty. This company was award the Inclusive Procurement Award at the 2016 Minority Supplier Developments UK awards.

“This campaign is about attracting and retaining the best people or suppliers that have the right skills, where and when you need them. Our customers, such as HS2, are driving us to find even more ways of working inclusively.

“There is very much a traditional business case for productivity and motivation, but my frustration is that we’ve had this same business case for the last 20 years and it has only got us so far. The priority now is the skills shortage. We have a large amount of work coming through, but not the works with the required skills. Diversity and inclusion is less an idea and more of a proven way of tackling the talent issue.

“If you’re not convinced by the productivity argument, then you may be more convinced by the possibility of running out of people to deliver products and services to your customers. It’s the single biggest challenge to the construction industry.

“We’ve got a supply chain of more than 10,000 organisations and if they are not available to support us, then we’re lost.  That’s why we seek inclusive and diverse suppliers.”

The success of the event was clear, with ten manufacturing directors signing the inclusivity pledge, promising to implement inclusivity best practice in their businesses, guided by the Made In Group’s tool kit. They will also attend workshops and commit to ongoing inclusivity

For more information on the campaign and to pledge your companies support, visit

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