Software Defined Power market leader Virtual Power Systems, appoints cloud and virtualisation veteran Steve Houck as CEO

Virtual Power Systems Inc., (VPS) a Software Defined Power systems provider, announces the appointment of Steve Houck as CEO. With the growth of hyper-scale cloud and enterprise datacentre infrastructures, the need to cut energy costs and optimise the return on power system investments has never been greater. Houck will lead the company’s drive to deliver its Software Defined Power (SDP) approach and Intelligent Control of Energy (ICE) offering to meet the industry’s insatiable appetite for efficient power systems.

Commenting on his appointment, Houck said: “The Department of Energy predicts that US datacentre power consumption will reach 73 billion kWh by 2020. Inefficiency is a major challenge for power systems in these facilities as they are often over-provisioned based on peak demand and include under-utilised redundancy and backup systems. As a result, both capital outlay and operating expenses are far higher than necessary. Our goal with our ICE technology is to cut those expenses dramatically.”

VPS is working with industry leaders such as Intel to address the power concerns of hyper-scale clouds, enterprise datacentres, and modern IT. In a recently published white paper Intel and VPS demonstrate how SourceMix, a dynamic redundancy technology from VPS allows Intel Rack Scale Design (RSD) customers to take full advantage of RSD’s composability and component upgradeability by extending the utilisation of the existing datacentre power infrastructure. More information on this solution can be found here.

“Our efforts in coordination with industry leaders to create an integrated SDP control plane will complete the journey to true software defined datacentres unleashing the full potential of cloud architectures and the next generation of modern computing,” said Houck.

Houck joins VPS from DataCore Software, where he served as chief operating officer. His earlier experience includes executive roles at EMC and VMware where he drove the early market adoption of server and storage virtualisation technologies.

VPS’ Software Defined Power product suite, called ICE-, consists of software embedded into a variety of industry-standard power system hardware modules. The system eliminates the need for over-provisioning by dynamically adjusting power delivery as demand fluctuates in servers, racks and the datacentre. Datacentre providers can generate between 20 per cent and 50 per cent additional revenue within the existing power and space footprint, avoid between $10 million to $15 million per megawatt of capital expenditure, and reduce annual operating expenses by $1 million per megawatt.

VPS ICE modules are seamlessly implemented within existing datacenters in a matter of days and are easy to design into new power systems.

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