Ricoh Electronic Devices appoints Rochester Electronics for Asia, Europe and US

Rochester Electronics has been appointed as an authorised distributor reseller by Ricoh Electronic Devices. Rochester will stock end-of-life (EOL) and mature active components and supply them in the US, Europe and Asia Pacific region including Ricoh’s home market, Japan. Ricoh specialises in power management integrated circuits for smart energy management, combining low power consumption with high levels of performance, accuracy, reliability and smaller PKG. The agreement marks the continuing expansion of Rochester’s operations in Asia where the company has recently invested in its presence.

Ricoh products joining the Rochester portfolio include power management devices such as LDO voltage regulators, DC/DC converters, microcontroller supervisory, battery protection and switch ICs; real-time clocks; and white LED drivers. There is a range of high reliability devices that are tested over an extended temperature range, up to -40°C to +125°C, and three classes of automotive grade products offering price/performance combinations that are suited to safety-critical, body system and general accessories, respectively.

The high reliability and extended temperature range of Ricoh’s products make them ideally suited to use in harsh and demanding environments including industrial equipment as well as automotive. These sectors each have tough safety and quality regulations and equipment typically has a long lifecycle. The cost and effort required for qualification processes means that companies prefer to avoid the necessity of redesign. This is why it is important to have a dependable source of long term product availability here.

Hiroyuki Sugiura, general manager, sales and marketing, Ricoh Electronic Devices, commented: “We want our customers to be served in the best way possible. Working in partnership with Rochester Electronics will help to ensure that customers can access fully-traceable Ricoh products whenever they want from a trusted source.”

Chris Gerrish, president, Rochester Electronics said: “Ricoh has some excellent devices that we are proud to add to Rochester’s Factory-Authorised Safety Stock and Extension-of-Life inventory. We are also very pleased to be further strengthening our business relationships in Japan, where we have found considerable interest in the specialist services that Rochester offers.” 

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