Pyreos appoints industry veteran Caroline O’Brien as its vice president of sales and marketing

Pyreos, the world’s only supplier of thin-film pyroelectric sensors, has appointed technology industry veteran Caroline O’Brien to the newly-created position of vice president of sales and marketing.

Caroline has spent 25 years in the semiconductor and wider technology market, amassing experience across the business spectrum from start-up companies to blue-chip corporations across the UK, the United States and Asia. Her career has included commercial and executive roles at semiconductor companies including NEC Electronics, Oxford Semiconductor and PLX Technology, now Avago.

Caroline joins Pyreos from Bedford-based audio components developer Tectonic Elements, where she was managing director.

Andrew Wallace, chief executive at Pyreos, said: “Caroline is an excellent addition to the Pyreos team and we’re delighted that she’s come to work with us as we continue to build the company.

“Her semiconductor and components experience across both start-ups and blue-chips adds an extra dimension to our sales and marketing. Pyreos exported more that 80 per cent of sales in FY16, mainly to Asia, Germany and the USA. Caroline’s previous work in America and Asia will be key to continuing our export growth.

“Given the quality of mid-IR sensors Pyreos design and manufacture, we are selling our products to a diverse range of market segments in a number of international territories. This is why it is important to have talented sales and marketing staff like Caroline supporting the ground-breaking technical work that Pyreos undertakes from Scotland.”

Caroline added: “Pyreos has been on my radar for some time now, so I’m thrilled to have this opportunity to join the team.

“The company has been turning heads throughout the technology sector with its thin-film pyroelectric sensors and I’m excited that I’m going to be engaging customers with these components.

“Pyreos is already operating in a host of countries, including India, China, Japan and Korea, and I’m looking forward to expanding our international footprint.

“The sheer variety of applications for Pyreos’ sensors – from detecting flames and gases through to movement sensors for wearable technology – means that I’ll be able to work with a broad range of partners across a whole host of sectors.”

Caroline completed her bachelor of engineering degree in electrical and electronic engineering at Swansea University and gained a master’s degree in business administration from the University of Bath.

Her appointment is the latest in a series of hires for Pyreos as the senior team at the company adds skills and resources to fuel further expansion.

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