CIE Components in Electronics
Peregrine Semiconductor has announced the completion of its 2013 initiative which is intended to deliver a higher level of customer support globally. The company has opened new lab facilities and expanded its technical resources at its sales offices in the UK, Korea and China. These new facilities and resources will enable Peregrine to service its key global markets during local business hours.
“Field Application Engineering (FAE) support is the secret ingredient to sales success,” explained Carl Burrow, VP of sales for Peregrine. “Peregrine can now develop deeper technical relationships with customers and work together in real time as they deploy our technology.”
Peregrine’s 2013 facilities expansion began with Korea in April, the UK in July and China in October. The new facilities are co-located with existing Peregrine sales offices and offer complete lab-bench capabilities supported by RF engineering technical staff.
Diana Baxter, director of worldwide applications engineering for Peregrine and architect of this initiative says, “In today’s global economy, businesses operate 24 hours a day around the world. To support customers locally, Peregrine has embraced this idea and expanded our presence by placing highly technical experts in the field. This support model enables our customers to quickly move forward when using our products.”
