Panasonic celebrates 100th anniversary

Panasonic Corporation is celebrating its 100th anniversary this year. Konosuke Matsushita founded Panasonic on 7th March 1918, the same year in which the company introduced an improved attachment plug. This was followed by the next product, a double cluster socket that enabled the powering of lights and appliances from a single source. Nowadays, his innovations may appear small; however, back then, these electronic products provided a new level of comfort. Matsushita’s vision of how electronic appliances could improve consumers’ lives proved to be correct. Within 100 years, Panasonic has evolved into one of the world’s leading electronics manufacturers.

Johannes Spatz, president of Panasonic Industry Europe

Johannes Spatz, president of Panasonic Industry Europe, said: “Since the very beginning of Panasonic, we’ve addressed society’s needs and developed new technologies, thus enabling people to lead better and more comfortable lives. Our approach to product development has not changed. Technology will continue to evolve and we will continue to support new industry trends as a trusted partner to our customers.”

Moving towards the new technology revolution

Looking to the future, Panasonic has identified two areas of constant advancement and fundamental change. Firstly, the electrification of all aspects of our lives, starting with our homes, workplaces, factories and vehicles, which will have a growing impact on every aspect of life and society. Secondly, Panasonic supports ongoing developments in the field of mobility as another game changer for the society of tomorrow.

Mr. Spatz added: “The product development is becoming increasingly faster and we will see more innovations in the next 10 years than we have over the last 100 years. Electrification, connectivity and automatisation will drive this revolution. We can help our customers partake in this revolution, by supporting the development of their products and solutions through the use of combined industry expertise.”

Company history

The evolution of Panasonic charts a quest for innovation that began in a tiny two-room flat in a Japanese village and has developed into a global electronics company.

Konosuke Matsushita founded Panasonic on 7th March 1918

Important milestones:

  • 1918: Launching of Panasonic as Matsushita Electric Housewares Manufacturing Works
  • 1918: Manufacturing of improved attachment plug and a double cluster socket
  • 1929: Setting up of the basic management objective
  • 1932: Announcement of the corporate mission
  • 1933: Setting up of business divisional system
  • 1934: Founding of Employee Training Institute
  • 1935: Establishment of Matsushita Electric Trading Company
  • 1951: Matsushita’s first visit to the United States
  • 1952: Technical cooperation with Philips
  • 1955: Launching of “Panasonic” brand for speakers
  • 1959: Establishment of first sales company in North America
  • 1961: Establishment of first manufacturing site in Southeast Asia
  • 1962: Establishment of Panasonic’s first company in Europe
  • 1965: First Japanese company to introduce the five-day work week
  • 1965: Establishment of first manufacturing company in Africa
  • 1966: Establishment of first manufacturing company in Latin America
  • 1972: Establishment of first manufacturing company in India
  • 1973: Establishment of first manufacturing company in the Middle East
  • 1979: Matsushita visits and starts business in China
  • 1989: Matsushita passes away
  • 1991: Establishment of basic environmental policies
  • 2003: Establishment of “Panasonic” global brand
  • 2008: “Panasonic” becomes global brand for all companies, products and services
  • 2011: Acquisition of Panasonic Electric Works and SANYO Electric
  • 2013: New divisional system under four in-house companies. Implementation aimed at enhancing B2B business
  • 2014: Opening of Fujisawa Sustainable Smart Town SST
  • 2015: Founding of Panasonic Automotive and Industrial Systems Europe
  • 2016: Establishment of the global concept “A Better Life, A Better World”
  • 2017: Panasonic Industry Europe with its wholly-owned subsidiary Panasonic Electric Works Europe with new headquarters in Ottobrunn created

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