CIE Components in Electronics
In 2012 to date, Mouser has posted further European sales gains of 20% overall, with France up 24%, Spain up 27%, the Benelux up 58%, U.K. up 19%, Italy up 23% and Germany up 16%. These 2012 figures compound 2010-2011 growth of 43%, and saw combined three-year sales for Mouser up an impressive 450%.
“Mouser is in a unique position,” explained Mark Burr-Lonnon, Mouser Vice President of EMEA Business. “Our nine local offices in the EMEA region are proving to be a key advantage for us. We are committed to serving European design engineers with the most advanced technologies, high levels of customer service and technical support, as well as offering local marketing support to our suppliers.”
According to Burr-Lonnon, “We’ve seen around 20% further growth in 2012 and are gaining momentum each month, solidifying us as a key player in the European market. No question about it, 2012 is proving to be a great year for Mouser, especially bearing in mind the slowing of the market.”
That focus on advanced technologies is demonstrated by Mouser’s agreement with Intersil which will mean design engineers will benefit from faster access to Intersil’s newest amplifiers, power modules, analogue multiplexers, FET drivers, PWM controllers, interface ICs, switches and video ICs.
“Mouser has decades of experience as an authorised distributor of leading edge components for design engineers,” said David Loftus, Senior Vice president of Worldwide Sales and Corporate Marketing at Intersil. “This global agreement will allow us to expand our customer base with Mouser’s best-in-class service and streamlined logistics.”
Mouser’s focus on the most advanced technologies seems to be paying dividends in what is a flat-to-down European market.
Its extensive use of the web is also of benefit as Burr-Lonnon explains. “The web accounts for 75% of all new accounts and close to 50% of sales, which has made a major contribution.”
However, it appears that the company”s focus on providing local support in the local language and culture remains the key to Mouser”s ongoing success.
“We know our customers appreciate our commitment to providing personalised, local technical support and service. As a customer-focused distributor, we are always looking for ways to support our customers with best-in-class service. We want them to keep coming back,” concluded Burr-Lonnon.
