Launch of new website combining three different areas for visitors

Rutronik Elektronische Bauelemente has now released its newly designed and arranged website. The focus is placed on a clear differentiation of various contents, so that every visitor can quickly find the information he is looking for. Accordingly, it is now composed of three areas: the company website, the Rutronik24 e-commerce platform and the Rutronik-TEC specialist portal.

The emphasis of the company website is communication with the customer. Therefore, visitors receive the relevant contact information of the contact partner for the particular topic on every page. Furthermore, all information about Rutronik, from components and vertical markets through a wide variety of services up to and including company news is to be found here. The career area has information and job offers at the ready for potential applicants.

The Rutronik24 e-commerce platform now also includes all functions of the webgate. It is presented with a contemporary and clear user interface, which makes it easier for interested parties to purchase the components they are looking for. On the Rutronik24 start page, visitors obtain direct access to all product categories as well as an overview of the current top sellers. You will find the products you want using the intelligent search functions. By using the Massquotation link, customers can conveniently use their parts list for purchasing. In the Procurement area, customers obtain the customary fast overview of their current and previous orders, offers, article lists, their safety stock, contracts, consignment store as well as traceability. The latest catalogs, procurement information, PCNs as well as numerous media are available to download.

Rutronik-TEC is designed as a Community for all specialists in the electronics sector. By using various interaction and communication tools, specialists can exchange knowledge and experience with each other as well as with the experts from Rutronik. You receive messages about the relevant new products, specific product information and technical support as well as information about the latest market trends. Thanks to access to technical articles and whitepapers, users obtain interesting facts and can comment on them directly on Rutronik-TEC as well as follow the comments made by other users.

The new, modern design with its clear structure and standardised visual language runs across all three websites, and The pages are appropriately adapted for display on mobile terminal devices. “The better possibilities for communication and interaction with our customers, partners and all other interested parties form the focal point for the redesign of our web presence”, explained Thomas Rudel, CEO of Rutronik Elektronische Bauelemente. “It is our aim that every visitor can quickly find what he is looking for – be it certain components, information about products, applications or about us as a company or also contact to other specialists or one of our experts.”

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