Lantronix, a provider of smart M2M connectivity solutions, has signed a distribution partnership agreement with Ingram Micro Europe, a division of Ingram Micro, the largest global wholesale provider of technology products and supply chain management services. Under the terms of the agreement, Ingram Micro Europe will provide advanced logistics, product delivery and distribution services for Lantronix throughout Europe. Ingram will focus on Lantronix IT (information technology) and Datacentre Management product families.
“Lantronix has a global reputation in delivering M2M connectivity solutions that are easy, simple to deploy, feature rich, and offer customers great value,” said Christopher Mory, senior business manager for Ingram Micro Europe. “For more than 15 years, Ingram Micro has counted Lantronix as one of our valued partners in the US and we look forward to expanding our relationship with them by allowing our customers in Europe access to Lantronix full range of innovative and award-winning device enablement and management products.”
Ingram Micro Europe expands the company’s distribution network across the following countries: Austria, Belgium, France, Germany, Hungary Italy, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.
Commenting Kurt Busch, CEO of Lantronix said, “This strategic partnership allows Lantronix to increase market awareness of our IT management, device management and external device enablement products in Europe, one of the key elements of our strategic growth plan to expand our sales efforts worldwide. We look forward to a prosperous relationship with the Ingram Europe team.”
“Our new relationship with Ingram should serve to increase the pace of new market expansion into the IT marketically untapped marketin –a historically untapped market in our region,” said Martin Poppelaars, vice president of EMEA sales for Lantronix. “Additionally, by leveraging Ingram’s market intelligence, broad range of co-marketing programmes, and their distribution reach, we should deepen penetration in our existing served markets, and provide broader access to and awareness of the Lantronix brand throughout Europe.”