CIE Components in Electronics
Kitronik, a Nottingham based electronics company which specialises in developing electronic project kits and learning resources for schools and the maker community, is set to continue its growth following the signing of a new distribution deal.
The company’s range of products will now also be sold globally though Digi-Key Electronics, one of the world’s leading distributors of electronic components. With a particular focus on the US market for Kitronik, the Digi-Key Deal will further increase the availability of the company’s products in North America, Digi-Key’s home market.
Kitronik has seen a growth in sales from North America over the last 18 months, helped in part by the growth in popularity of the BBC micro:bit, which launched in America in June 2017. The company’s products are also popular with education providers and makers in Europe and the Middle East, where they are used to support the teaching of electronics.
Since the launch of the BBC micro:bit in 2016, Kitronik has partnered with the BBC and micro:bit educational foundation to develop an innovative range of products and has become one of Europe’s leading manufacturers of micro:bit accessories. The company also distributes the micro:bit across the globe through its work with the micro:bit Educational Foundation.
The distribution deal will see Kitronik sell its range of micro:bit accessories through Digi-Key Electronics, along with its other products focussed on the education market and maker community. Kitronik’s full range of products available via Digi-Key are available to view here.
Commenting on the agreement, Kitronik co-founder and director Kevin Spurr said: “Having our products stocked by Digi-Key Electronics is an important distribution channel for us, further increasing the availability of our products in the US, Europe, Asia and the Middle East.
“Although we have exported to numerous countries via our website for several years, working with one of the world’s largest electronics distributors will open up numerous future opportunities for Kitronik, not just in the U.S. but in other countries too.”
David Stein, vice president, Global Supplier Management at Digi-Key Electronics comments: “Over the last decade, Kitronik has demonstrated that it is one of the leading companies in its sector and I am sure that its products will be popular with our global customers, particularly those within the education sector.”
