Cliff Electronics, the UK manufacturer of industrial and audio connectors, electrical test leads and reels, has strengthened its salesforce in response to continued sales growth.
Formerly their distribution sales manager, Dan Walker takes up the new role of general sales manager. He will continue to manage the key relationships with their global distribution partners and develop new international markets. Walker has been with Cliff for seven years and has dramatically increased their distribution sales throughout Europe.
Joining to develop increased European OEM sales, Benny Bellman has considerable experience in sales of electronic components to OEMs and CEMs with over fifteen years of experience in sales and technical support. Benny is multi-lingual and has worked in the UK, USA, Austria, Canada and Israel. He has a successful track-record of new business development as well as building and maintaining an existing customer base.
John Hall, managing director of Cliff Electronics, comments: “We are very pleased to be increasing Dan’s responsibilities at Cliff, he has proven himself to be an excellent distribution sales manager and we are sure he will be as successful in his new role. Benny joins us at an exciting time with our revolutionary FeedThrough connectors opening up new markets for us. His direct selling experience is exactly what we now need to build our sales to OEM in existing and new markets.”
Cliff Electronics are market leaders in the design, development and manufacture of connectors, leads, test lead sets and accessories for a wide range of markets and supply major international OEMs. Their fast growing range of market leading XLR footprint FeedThrough connectors allows designers to integrate audio, video, digital, optical, networking and data feeds into professional equipment for broadcast, lighting, audio and industrial applications.
Cliff FTs are now available in many options including GJ45, HDMI, BNC and USB3.0 compliant single and dual USB versions. Analogue, Digital and Optical Feed-Through connectivity is available in formats including Firewire, HDMI A-A and 50 ohm BNC versions, USB2 A-to-B and B-to-A “gender change” sockets high speed USB Type – C, USB3 to USB3 in all gender changing configurations – A-A, A-B and B-A. Also available are all popular data and Ethernet connectors including USB 2.0 and 3.0, LC and SC fibre (Duplex & Simplex), UTP and FTP RJ45s in both Cat6 and Cat5e (shielded and unshielded), Toslink, RCA Phono and HDMI and blanking plates.
Cliff is now offering system integrators 1U, 19” rack panels pre-assembled with up to 16 of their market–leading Feedthrough (FT) connectors to simplify system assembly, reduce manufacturing time, component count and cost. With applications including Broadcast and AV “patch panels” and MIL, Medical, Control and Instrumentation signal input/output panels etc. the 1U assemblies can be factory loaded with the specific connectors required by the system designer including BNC, single or dual USB or RJ45 with internal cable harnesses available as a special order.
As a UK manufacturer Cliff are able to respond quickly to customer’s needs for both standard products and custom designs. Cliff manufactures audio, optical and power connectors and accessories, general industrial connectors, foot pedals, lighting connectors, terminal posts and connection blocks, motors, fans and assembly aids. Cliff can also provide a wide range of leads including test and instrumentation, audio, instrument and power.