Crocus Technology, a developer of magnetically enhanced semiconductor technologies for mobile security, embedded microcontrollers, magnetic sensors and harsh-environment electronics has appointed Ismosys as its pan-European (excluding UK and Ireland) sales & marketing representative.
Ismosys will focus on introducing Crocus’ emerging solutions to European Tier 1 OEMs and will work closely with Crocus’ authorised distribution channels. Both companies are looking to secure the wider adoption of Crocus’ technologies by companies engaged in the development of next-generation non-volatile memories and products capable of enhancing the performance and security of chips for connected devices.
Commenting on the Ismosys appointment, Wayne Godwin, V.P. Worldwide Sales expressed his confidence in Ismosys’ ability to develop the key European territories for Crocus Technology: “Together, Crocus and Ismosys are able to deliver a uniquely competitive edge, spanning products, technology, customer service, sales, applications and marketing services,” Goodwin said.
According to Ismosys MD Nigel Watts, Crocus’ Magnetic Logic Unit (MLU) technology is poised for exponential growth in Europe: “MLU is a disruptive CMOS-based rugged magnetic technology that delivers important advantages in terms of speed, security, performance and cost to the company’s broadening portfolio of embedded products and non-volatile memory blocks.”
A family of Crocus Technology magnetic sensors that deliver high sensitivity, low-noise, low-cost, and high temperature performance (250°C) for consumer and industrial applications, together with a family of standalone, tamper-resistant MLU-based memory products are due to hit the market shortly.
“These fast read and write small footprint MLU products enhance the performance and security of chips for smart cards, mobile phones and data servers,” concluded Watts.