In the EMEA (Europe, Middle East, Africa) region, Fujitsu has earned the highest sales revenue of all suppliers of embedded stand-alone mainboards in 2013. This is one of the findings of the study “The world market for embedded computer boards, modules and systems – 2014 edition” by market research company IHS, published at the end of November 2014. With a share of 13%, Fujitsu occupies the top rank in the regional market share. IHS estimate the total volume of the market in 2013 to be $180m.
Acording to the study, the form factors used for the Fujitsu boards, which are exclusively produced at their German plant, together account for 69% of the market volume, including ATX (27%), mini-ITX (31%), and µATX (11%). Of approximately 643,000 mainboards of these form factors sold in EMEA in 2013, roughly 139,000 were made by Fujitsu.
IHS state that some 96% of embedded stand-alone mainboards sold in EMEA in 2013 are based on x86 platforms, roughly two per cent on ARM platforms, and some further two per cent on other platform technology.
The IHS study identifies Germany as the single biggest outlet area within the EMEA region by far, followed by France, Italy, Great Britain and Eire, and Scandinavia. The most important target industries are industrial automation, POS/POI and digital signage, and medical engineering.
Peter Hoser, sales director OEM, Fujitsu said, “At the Augsburg plant, Fujitsu produces mainboards of form factors ATX, mini-ATX, and µATX both for customers in the embedded industry as well as for our own servers and PCs. This means that our OEM customers have access to the most important form factors of the European market at a very high level of product maturity and excellent conditions thanks to our high production volume. Being located in the very heart of the EMEA region also enables very short delivery routes, not only for the many customers within Germany, and direct manufacturer support for all design-related issues.”