Freescale and ROHM collaborate to simplify the development of advanced automotive systems

Freescale Semiconductor Japan and ROHM have agreed to collaborate on select, automotive-related activities which aim to provide comprehensive solutions for the Japanese and worldwide automotive markets. Freescale is able to bring a track record of delivering innovative semiconductor solutions to automotive OEMs and tier one suppliers to the collaborative project, while ROHM is a provider of high-quality peripherals, including discrete components and ASSPs which support microcontrollers for automotive markets around the world.

Freescale and ROHM plan to collaborate in market segments and technologies where the companies’ products do not compete.

“This is the first collaboration between Freescale and a Japanese semiconductor manufacturer, that aims to benefit the top automakers and tier one OEMs around the world,” said David M. Uze, vice president of Freescale Semiconductor Inc., president and representative director of Freescale Semiconductor Korea, Inc., and president of Freescale Semiconductor Japan Ltd. According to Uze, “Bringing together two of the strongest silicon providers in the industry is great news global automotive markets. We look forward to growing our relationship and developing more technology solutions.”

The collaboration is expected to include cross-promotional activities, as well as the joint creation of a range of solutions engineered to speed and simplify the development of high-quality, cost-effective automotive systems. Examples of this collaboration will include:

  • An evaluation board based on Freescale’sS12 MagniV automotive microcontrollers and leveraging discrete products from ROHM. Freescale’s S12 MagniV is a mixed-signal microcontroller built on proven S12 technology, non-volatile memory and high-voltage analog circuits.
  • A comprehensive CPU card reference design that integrates ROHM’s ASSP and discrete products onto Freescale’s Smart Application Blueprint for Rapid Engineering (SABRE) for Automotive Infotainment. The solution leverages the performance of Freescale’s i.MX 6 series applications processor technology, together with ROHM”s discrete technologies. The result is a compelling automotive infotainment reference design that enables optimal thermal design flexibility by keeping component sizes and part counts to a minimum. The CPU card reference design is expected to be available by November 2013 from ROHM.

“For years, ROHM has considered the automotive market to be its primary focus, and has driven to meet on-time delivery and high quality,” said Toshiki Takano, director for ROHM. “We are pleased to collaborate with Freescale to enhance efforts to optimise its high-performance microcontrollers with our peripherals. Our solutions will look to dramatically reduce customers’ time-to-market.”


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