Freescale advances driver assist market with new smart camera technology

Freescale Semiconductor has introduced a new family of image cognition processors (ICPs) for the driver assistance market. The SCP2200 family features CogniVue’s APEX IP technology and is suited for automotive smart camera applications. The family, along with the accompanying libraries, hardware and software development kits, looks to give automakers a comprehensive set of tools to design smart camera applications, helping them to bring their solutions to market more quickly.

Car buyers are demanding more infotainment and safety features, including front, rear-facing and surround-view cameras and the National Highway Traffic Safety Administration (NHTSA) in the US has proposed a mandate that would require all U.S. passenger vehicles to implement rear-facing camera technology in the near future. The European New Car Assessment Program (Euro NCAP) standards are also increasingly focusing on active pedestrian safety.

In response to this automakers face a number of challenges as they work to improve vehicle safety through applications such as vehicle-mounted cameras for improved pedestrian detection. With regulators predicting vehicle cameras and viewing screens will cost the auto industry as much as$2.7 billion a year or around $160 to $200 per vehicle, cost is fast becoming a major concern. Freescale’s SCP2200 solution aims to minimise the bill of material by integrating high-density memory and allows for camera miniaturisation.

The parallel image processing architecture of the device family enables concurrent processing of image data, which translates into high performance at lower clock frequency than competitors’ current offerings. This level of performance is delivered with market-leading power consumption and cost effectiveness.

Commenting Ray Cornyn, Freescale’s vice president of automotive microcontrollers said, “The SCP2200 family provides highly integrated, cost-effective solutions for smart automotive camera applications, while also offering industry-leading performance at very low power. This technology makes smart camera technology practical for most vehicle markets and provides significant safety benefits.”

www.freescale.com

 

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