The Consumer Technology Association (CTA) has announced that Nissan chairman and CEO Carlos Ghosn will deliver a keynote address on the opening day of CES 2017 and Mark Fields, president and CEO of Ford Motor Company, will speak at the annual Leaders in Technology (LIT) Dinner on the 6th January 2017. Owned and produced by the Consumer Technology Association, CES 2017 will run 5th – 8th January 2017 in Las Vegas, USA.
In his first appearance at CES, Ghosn will unveil a vision of the world made better by the latest automotive technology innovations. In his role as leader of The Renault-Nissan Alliance, one of the world’s largest automotive groups, Ghosn will share space-age advances that significantly alter our understanding of how our world will evolve.
‘Carlos Ghosn is a major figure in the advancement of the global automotive industry. It is with great enthusiasm that we welcome him to our keynote stage,’ said Gary Shapiro, president and CEO, Consumer Technology Association. ‘By championing innovation, Mr. Ghosn expanded Nissan into new international markets and committed Nissan to a future where technology innovation improves the lives of everyone, not just the few. We cannot wait to hear how Nissan will continue to revolutionise our automotive experience and our future.’
Mark Fields’ address at the annual Leaders in Technology (LIT) Dinner comes as Ford is expanding its business model to be both an auto and a mobility company. Ford is strengthening and investing in its core business, while at the same time aggressively pursuing emerging opportunities through Ford Smart Mobility – the company’s plan to lead in vehicle connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. As part of this, Ford is driving autonomous vehicle leadership with the intent to have a high-volume, fully autonomous, SAE level 4 vehicle in commercial operation in a ride-hailing or ride-sharing service in 2021.
‘As Ford helps shape the next decade of self-driving research and development, Mark Fields continues the company’s long tradition of leading innovation,’ said Gary Shapiro, president and CEO, Consumer Technology Association. ‘Ford’s vision of making peoples’ lives better by changing the way we move will radically bring our country into a new era of mobility that will drastically reduce vehicle collisions and deaths and create new mobility opportunities for the elderly and people with disabilities.’
In addition, both Nissan and Ford will exhibit at CES 2017 in North Hall as part of the Vehicle Technology Category. One of the newest additions to this category is the Autonomous Vehicles Marketplace, which has grown by 75 per cent since its inception in 2014. This marketplace showcases the latest advancements in autonomous driving and car safety – an area that a vast majority of consumers are excited about, according to a recently released CTA survey of consumers- Self-Driving Vehicles: Consumer Sentiments.
As more companies such as Ford gear up for completely self-driving vehicles, most consumers are excited about the potential benefits of the new technology. Nearly two-thirds of consumers are ready to swap in their cars for self-driving models, according to the survey. More, a vast majority of consumers (three in four) are excited about the many benefits driverless vehicles can offer and that almost all drivers (93 per cent) who are already using existing driver-assist features such as parking assist, adaptive cruise control and collision avoidance appreciate the usefulness of these driving technology innovations.
Ghosn will deliver his keynote Thursday, Jan. 5 from 4-5 PM at the Westgate Theatre in the Westgate Las Vegas where he will discuss a major technological breakthrough in the realization of a zero-emission, zero-fatality world for everyone.
The LIT Dinner, an invitation-only event, will take place at 6:30pm Friday, January 6, in the Lafite Ballroom at the Wynn Las Vegas. The dinner is part of the Leaders in Technology Program at CES which allows high-level public policymakers and technologists to experience the latest innovations from more than 3,600 CES exhibitors. The program also provides information and insight to assist officials in evaluating federal policies that affect the consumer technology industry.