Farnell element14 has upgraded its transactional website platform opening up the potential to support future growth with flexibility for rapid development and further investment.
With over 60% of the company’s European sales now online, a series of innovative new features have been added that are designed to make ordering easier and more personalised for its customers.
Based on customer feedback, the new features improve the ordering process across the whole site, from searching for parts to finding background information and browsing. Other powerful enhancements include: faster searches with the ability to compare products and access enhanced product information and resources; a streamlined checkout process simplifies and speeds up the final ordering stage; as well as personalisation options such as adding favorites and multiple delivery addresses to make repeat ordering easier.
Alan Paterson, sales and marketing director, Farnell element14, added, “Over the last few years we’ve been making regular improvements to the functionality of our web experience, but the time was right to commit the investment to make enhancements which will allow us to really drive the customer experience forward. With more and more of our business being conducted online, it’s important we give our customers the best experience and make the whole process as easy as possible.”
“We launched these enhancements across North America at the end of last year, after a successful trial in Canada, and we’re delighted with the feedback. As part of our global business strategy, we want to ensure that customers are at the heart of everything we do and an improved web experience is key to that process.”
To help customers make the most of the enhancements and ensure a smooth transition, a video tutorial introducing the new features is available online here. Now live in the UK, the new platform has now been rolled out across the whole of Europe.