European expansion up for discussion at ES Live

America II Europe will once again be exhibiting at Electronic Sourcing Live (stand ES 14) at the Madejski Stadium & Conference Centre, Reading, England, on 14th May 2015.

Senior representatives of America II Europe will be on-hand to discuss America II’s significant European expansion plans, including plans to expand its presence within key European territories, as well as to outline some of its key new franchise lines.

Since the previous ES Live America II has grown its global reach and capabilities. It has acquired new, expanded UK headquarters, accommodating more staff, and now caters for a significantly wider range of languages. America II intends to continue this expansion with increased headcount within mainland Europe. In the first quarter of 2015 America II has also aggressively expanded its number of authorised franchise lines. Building on the strengths of its existing business model America II aims to reach 100 franchise lines by the end of 2015.

“Everyone can see that America II is a distributor on the up right now,” commented Gill Tory, general manager, America II Europe. “Our growth has been strong and steady. What’s more we can offer our customers a combination of characteristics that ‘traditional’ distributors are not optimised for. Furthermore, America II’s model offers key advantages to OEMs and ODMs looking to take advantage of key opportunities, such as, for example, the predicted explosion in connected IoT devices.”

“At present, while maintaining our existing business model, we’re looking to expand our franchise lines aggressively on top of this. We’re well on track to hit our targets by the end of the year in this regard. ES Live presents an excellent opportunity for customers and prospects to meet the America II team, discuss its unique and developing business model, and determine how America II can help them.”

For many years America II has been a regular exhibitor at ES Live, which brings together electronic component manufacturers, distributors and electronic suppliers from around the world, enabling them to discuss their products and services with electronics purchasing professionals.

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