ETAL Group, world leaders in magnetic components for power and signal applications, has added Craig Ardrey as business development manager for the UK and Ireland for ETAL magnetic components.
Craig Ardrey, business development manager, UK and Ireland, ETAL Group
Dan Phelan, president of ETAL, said: “Craig Ardrey brings ETAL a wealth of experience in power products. His expertise and market knowledge will be extremely valuable to us in further strengthening our position in the UK market. The solutions we provide are often custom to specific projects, and our customers will appreciate his understanding of transformer and power supply specification based on a lifetime of experience.”
Craig Ardrey added: “ETAL is an exciting company with a great deal of potential. Many customers are looking for new and different solutions to address the challenges that they see in power design. With its reputation for quality, strong design capabilities and in-house manufacturing, ETAL Group is very well placed to provide this.” He continued, “ETAL’s logistical service, which includes holding stock and shipping to a schedule, is also very attractive to the UK market.”
Craig Ardrey joins ETAL from Diamond Power Components, where he spent 18 months establishing and developing its power products division. Prior to this, he spent 21 years working with power products at Richardson Electronics, joining as field sales engineer and rising to the position of European Marine and Avionics manager.