EnSilica builds export drive with appointment of Asia region manager

EnSilica continues its drive to build its international sales with the appointment of an Asia region manager. Based in Shenzhen, China, Rodrigo Cordero has worked for multinational electronic companies around the world in a variety of senior roles.

Rodrigo Cordero, EnSilica’s Asia region manager

Ian Lankshear, EnSilica’s CEO, said: “We are delighted Rodrigo is joining EnSilica. He has lived and worked in China since 2005. He has therefore built up an invaluable network of connection with potential customers for EnSilica’s unique design skills and our growing supply chain management service.”

David Doyle, EnSilica’s commercial director, commented: “A few weeks ago, EnSilica was ranked at number five in the fourth annual Sunday Times Lloyds SME Export Track 100. This ranks Britain’s 100 small and medium-sized companies with the fastest-growing international sales over the last two years. China is a key potential market for us and having a dynamic, highly experienced manager on the ground in Shenzhen will help us rapidly develop our presence and sales in China.”

Rodrigo Cordero, added: “EnSilica has an enviable reputation for high quality designs and outside the box creativity that Chinese companies will realise can successfully catapult them onto the world markets. EnSilica’s soup-to-nuts service of design right through to final silicon will enable them to focus on the creative IP and technology at the heart of the design, leaving the task of turning it into working silicon in EnSilica’s experienced hands.”

Rodrigo Cordero has 20 years’ experience in the electronics space, including executive management, M&A, start-ups, sales and marketing, supply chains, security, platforms and software tools. He has held senior positions at Spacial Photonics, Blue Media Corporation and ST Microelectronics. Rod has Bachelors degrees in Electronics Systems Engineering and Telecommunications Engineering from the University of Cantabria and a Business Administration title from STU (ST Internal University).

More details on the Sunday Times Fast Track 100 can be found at http://www.fasttrack.co.uk/wp-content/uploads/2018-SME-Export-Track-100-supplement.pdf


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