Digi-Key celebrates Lunar New Year of the Rooster

Happy Lunar New Year from Digi-Key Electronics! The global electronic components distributor wishes customers, suppliers, and partners a prosperous 2017 and gives thanks for a successful 2016. A video featuring Dave Doherty, Digi-Key president, Chris Beeson, executive vice president of sales and supplier management, and Tony Ng, general manager of Greater China & ASEAN, details how the company strives to have many of the same characteristics of the rooster.   


The company mentions notable growth in China over the past year and acknowledges the importance of the engineering community and their ongoing engagement with them. Digi-Key helps fuel innovation by offering a single source of access to electronic components from more than 650 original, franchised manufacturers.


The video also expresses appreciation to the significant role customers play in the success of the company. Entering their 45th year in business, the distributor makes it a priority to listen to the input of the customer and strive for continuous improvement. Many of the enhancements made over the past year are a direct result of customer feedback.




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