CUI Inc, a subsidiary of CUI Global, has signed a global distribution agreement with Future Electronics, which allows Future to leverage their experience and resources to launch CUI”s product portfolio to a global market and a to a more diverse customer base. CUI said that its decision to go with Future Electronics had been driven in part by the strength of the company’s demand creation programs and its robust field support resources which help improve the reach of its Novum Advanced Power product line as well as its broad portfolio of standard power supplies and board level components.
Under the terms of the agreement, Future Electronics will now begin a phased rollout of products from CUI”s Power and Components groups with stock available immediately for many items.
Commenting Jodie Metsos, Vice President of Corporate Product Marketing for Future Electronics said of CUI, “Their line of power supplies and board level components has had a tremendous amount of interest from our sales and engineering teams and most importantly, our customers. We see a very positive outlook for the Future/CUI partnership.”
“As a worldwide leader in the distribution industry Future has long distinguished itself as a first class organization in this space,” said Matt McKenzie, President of CUI. “We believe the core strengths of our companies align very well, and we look forward to greatly expanding our market reach through this partnership.”