CSR signs distribution agreement with Future Electronics

CSR plc has signed a distribution agreement with Future Electronics (Future), a global distributor of electronic components. Through its dedicated wireless and RF business unit, Future Connectivity Solutions, Future will promote and sell CSR’s high performance ICs across North, Central and South America. Future will offer CSR’s full portfolio including solutions for connected home, automotive, voice & music, and lighting and industrial.

This agreement will allow CSR to take advantage of Future’s extensive field engineering resources and world class physical distribution capabilities to help better serve CSR’s customers across the Americas.

“The fast growing Internet of Things (IoT) is driving accelerated interest for CSR products and working with Future will help us take advantage of that exciting market growth,” says Jong K. Pak, VP of WW Business Operations at CSR. “By leveraging Future Connectivity Solutions’ dedicated wireless expertise, we can rapidly extend our reach to new customers while also adding strong technical and customer support for customers throughout the Americas.”

CSR’s extensive product offering and roadmap provides Future Connectivity Solutions, a division of Future Electronics, with one of the most robust Wireless and RF product lines in the industry.

“CSR’s product portfolio will enhance our IC and SoC offering within our fastest growing wireless areas, allowing our dedicated wireless engineers to provide an even wider range of product solutions and support to our customer base.” says Matthew Rotholz, Vice President Marketing of Future Connectivity Solutions.

This wireless division of Future Electronics is uniquely positioned to support a multitude of marketing, engineering and logistics services in the IoT space.

“Our dedicated business unit is focused on providing a high level of support and services in the connectivity space. This includes a wide range of IC, modular and boxed wireless solutions, demo and development support and system software support. Our wireless ecosystem is designed to help customers design smarter and more efficient products as well as accelerate their time to market,” adds Kelly-Anne Murphy, Director of Marketing for Future Connectivity Solutions.

www.csr.com

 

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