This content protection solution is intended to be robust enough to protect HD content. A high level of content security will be realised through the use of the initiative”s technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure.
The five companies believe this technology will enable various HD content applications such as HD network download, broadcast content to go and HD Digital Copy/Managed Copy from Blu-ray Disc media. With these applications, users will be able to use HD content on a wide range of devices, including Android-based smartphones and tablets, TVs and Blu-ray products.
The five companies expect to see adoption of flash memory products and various embedded flash memory solutions using this technology in the market in 2012.
Commenting Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation said, “With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets.”
“Consumers are ready for a solution that enables the effortless consumption of online and offline content across multiple device platforms,” said Sumit Sadana, Senior Vice President and Chief Strategy Officer for SanDisk.