Bourns, a manufacturer and supplier of electronic components, has announced that it acknowledged the company’s top performing distributors with its European Distributor Awards during an event at this year’s Electronica trade show held in Munich, Germany. Bourns developed the awards to recognise the outstanding contributions by its distributor channel partners over the past eighteen months in helping Bourns achieve its EMEA business sales goals.
Bourns presented awards to Alma Electronica, Arrow Europe and Digi-Key Europe for overall POS growth in 2013 and 2014. BORAN and TTI Europe received awards for their outstanding demand discovery and conversion performance in 2013 and 2014. Premier Farnell was singled out for its excellent customer generation performance.
“Our POS growth award winners have consistently demonstrated a superior service level from their strong and well-educated sales teams. The sales results they delivered helped us to grow sales across our product portfolio and customer base in EMEA,” said Andre Dey, distribution manager EMEA at Bourns. “We also applaud the expert technical support provided by our demand discovery/conversion and customer generation performance winners that led to positive business development even in the face of ongoing market complexities. Bourns is pleased to acknowledge these essential sales channel relationships with well-deserved awards, and extend our enduring commitment to work together to achieve continued business growth.”