Avnet Memec and InvenSense expand their partnership to include a rep agreement

Avnet Memec has been appointed as a European representative for InvenSense International, Inc., a leading provider of MotionTracking system on chip (SoC) and Sound devices. The agreement builds on a successful distribution relationship that was first announced early in 2013.

According to Steve Haynes, president at Avnet Memec, the representative agreement is a crucial and exciting development in the partnership with InvenSense, which will enable Avnet Memec to support customers’ design work in EMEA that will be manufactured outside of the territory.

“We have a proven track record and an existing close relationship with InvenSense, which has enabled a high level of technical knowledge about the MEMs Motion and Audio Sensor Industry,” explained Hayes.  “This combination will enable us to target and support all our customers’ applications including a multitude of consumer products, for example, health and fitness wearable sensors, even those that are designed in Europe and manufactured in other global regions.”

InvenSense provides a wide range of MotionTracking and Sound Sensor SoC solutions in consumer electronic devices such as smartphones, tablets, wearables, gaming devices, optical image stabilization, and remote controls for smart TVs.

InvenSense’s technology provides an intuitive way for consumers to interact with their electronic devices, accurately tracking complex user motions through the use of sensors such as gyroscopes, accelerometers, compasses, and pressure sensors. ‘AlwaysOn’ solutions sense the environment and communicate motion and audio by enabling the most seamless sensing experience at the lowest power ensuring an optimal user experience.


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