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Premier Farnell has entered into an agreement to distribute ARM development tools, software, evaluation boards and debug hardware across the Americas through its Newark element14 brand. Premier Farnell will, as a result of the deal, be adding ARM products to its portfolio of electronic design solutions available in the region.
With the addition of ARM products, Premier Farnell will be looking to strengthen its position as a source of engineering knowledge and solutions. The distributor’s technical support engineers will receive training on ARM system design tools to provide first line support for customers when product sales launch in early 2012.
“We are pleased to build on our excellent relationship with Premier Farnell to make ARM system design solutions available to Premier Farnell’s design engineering community in the Americas,” said Mark Onions, director of marketing, system design division, ARM. “The company’s innovative approach of combining the power of community and designer engagement with ecommerce adds great value to the wider ARM ecosystem.”
Commenting on the agreement David Shen, Chief Technology Officer at Premier Farnell, said “This announcement continues to demonstrate our commitment to the design engineering community, bringing together the best suppliers with truly innovative routes-to-market. ARM is a global leader whose technology is at the forefront of embedded systems designs and we are delighted to be working with them.”
