CEVA, a licensor of silicon intellectual property (SIP) platform solutions and DSP cores, has announced that the Chinese hi-tech company Nufront has licensed the company’s DSP core technology to power its wireless chipset design for handsets targeting developing markets. Nufront, which was founded in 2004 by several Chinese oversea returnees from Silicon Valley, is a startup which has focused on a broad range of technologies including wireless communication system, video search system and digital image processing system.
“The handset industry worldwide continues to standardise around CEVA’s DSP cores for wireless processing,” said Rock Yang, vice president of marketing at Nufront. “In addition, CEVA’s partner ecosystem, software development environment and DSP roadmap helped to reinforce our commitment to work together.”
“The relatively untapped high data rate communications markets in developing economies such as China and India present huge opportunities for high volume wireless chipset suppliers,” said Eran Briman, vice president of marketing at CEVA. “Emerging players such as Nufront are well positioned to address these markets through their direct relationships with local manufacturers and design houses that develop these wireless feature phones and smartphones.”
CEVA's DSP cores power many of the world's leading wireless semiconductors, providing power consumption, performance and cost efficiencies in wireless solutions. The Company’s wireless customer base includes, Broadcom, Intel, Mindspeed, Samsung, Spreadtrum, ST-Ericsson, VIA Telecom, Xincomm and now Nufront.
Including over 15 design wins for LTE, CEVA has more than 35 wireless design wins to date, targeting a wide range of handset, mobile broadband and wireless infrastructure applications.
