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With the introduction of an additional 200 knitter-switch products to their portfolio RS Components has launched a new dedicated knitter-switch micro-site within its main web site. The micro-site includes technical and ordering information on the latest rotary and rotary coded switches, pushbutton and dual-in-line, slide and toggle switches.
Knitter-switch is a leading switch manufacturer with a reputation build upon supplying high quality product and has been a supplier to RS Components in the UK since 1999. Recent new product introductions have been used by RS Components to support their increasing focus on vertical markets including Test and Measurement, Medical and Military. According to Terry Moss, Sales and Marketing Director of knitter-switch, UK, ”We have seen very strong sales growth since we established our UK office and a very important part of that success is our philosophy of working very closely with a small number of key distributors. Although knitter-switch was established in Germany in 1966 we are still considered newcomers in many markets. This has been to our advantage as, in a industry where many our competitors have diversified their product ranges away from switches, we have remained focussed on introducing high quality, innovative switching products aimed at emerging markets and technologies. Our rapid and continued growth and strengthening brand has been instrumental in increasing our importance as a supplier to RS Components and this new opportunity enables knitter-switch to add value to their online presence.” The new micro-site will reduce the journey time of customers looking for knitter-switch product and ordering information when visiting the main RS Components site. In addition to full product specifications, application notes, new product information and resources such as FAQ’s (frequently asked questions) will be available for browsing and download.
